Produkte zum Begriff Public Relations:
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THINK Public Relations
The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Preis: 47.07 € | Versand*: 0 € -
Introduction to Public Relations
Engage with real life issues in public relationsIntroduction to Public Relations by Sue Wolstenholme provides you with an overview of PR from a critical, global perspective. The book encourages you to question as you learn, throwing out controversial ideas and different ways to approach problems. This approach teaches you to evaluate options and see that some approaches can have harmful impacts on society.With real-life case studies and spotlights on key issues, the text engages you with examples and testimonies from PR professionals, providing you with material from the best academic sources. Fostering creativity and developing your critical thinking skills, the text aims to prepare undergraduates to study and practice in order to achieve higher levels of originality.This book is ideal for undergraduate and postgraduate students taking modules in Public Relations as well as those studying at Foundation, Advanced Certificate and Diploma levels with the CIPR.
Preis: 53.49 € | Versand*: 0 € -
Cutlip and Center's Effective Public Relations
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles. Many of their ideas and ambitions in the early editions still serve as beacons leading public relations education and practice. Public relations education and professional practice now extend well beyond the limits of a single book or course, yet EPR remains the basic reference for the field worldwide. It is the book most frequently used by those preparing for accreditation exams, most frequently cited in public relations literature, most widely used worldwide in English, and most translated for study in China, Japan, Russia, Korea Spain, Bulgaria, Italy, and Latvia. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Preis: 47.07 € | Versand*: 0 € -
Public Relations Writing and Media Techniques
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age. The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Preis: 47.07 € | Versand*: 0 €
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Was ist Public Relations?
Public Relations (PR) ist eine Kommunikationsstrategie, die darauf abzielt, das Image und die Beziehungen eines Unternehmens oder einer Organisation mit der Öffentlichkeit zu pflegen und zu verbessern. Dabei werden verschiedene Medienkanäle genutzt, um positive Botschaften zu verbreiten und das Vertrauen der Zielgruppe zu stärken. PR umfasst unter anderem die Planung und Durchführung von Pressemitteilungen, Events, Social-Media-Kampagnen und Krisenkommunikation, um das Ansehen einer Marke zu fördern und eine positive Wahrnehmung in der Öffentlichkeit zu erreichen. Insgesamt geht es bei Public Relations darum, eine langfristige Beziehung zwischen Unternehmen und Zielgruppe aufzubauen und zu pflegen.
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Was ist Public Relations Beispiele?
Was ist Public Relations Beispiele? Public Relations bezieht sich auf die strategische Kommunikation zwischen einer Organisation und ihren Zielgruppen, um Vertrauen aufzubauen und das Image der Organisation zu pflegen. Beispiele für Public Relations umfassen Pressemitteilungen, Veranstaltungen, Social-Media-Kampagnen, Influencer-Marketing und Krisenkommunikation. Durch gezielte PR-Maßnahmen können Organisationen positive Beziehungen zu ihren Stakeholdern aufbauen und ihre Botschaften effektiv verbreiten. Letztendlich dienen Public Relations dazu, das Ansehen einer Organisation zu stärken und langfristige Beziehungen zu ihren Zielgruppen aufzubauen.
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Was macht ein Public Relations Manager?
Ein Public Relations Manager ist dafür verantwortlich, die Beziehungen zwischen einem Unternehmen oder einer Organisation und der Öffentlichkeit zu pflegen. Sie entwickeln Kommunikationsstrategien, um das Image und den Ruf des Unternehmens zu stärken. Dazu gehören die Organisation von Pressekonferenzen, die Erstellung von Pressemitteilungen und die Betreuung von Social-Media-Plattformen. Sie arbeiten eng mit Medienvertretern, Kunden, Investoren und anderen Stakeholdern zusammen, um sicherzustellen, dass die Botschaft des Unternehmens effektiv kommuniziert wird. Darüber hinaus überwachen sie die öffentliche Meinung und reagieren auf Krisensituationen, um das Ansehen des Unternehmens zu schützen.
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Was sind Beispiele für Public Relations im Einzelhandel?
Beispiele für Public Relations im Einzelhandel könnten sein: die Organisation von Veranstaltungen wie Eröffnungsfeiern oder Produktpräsentationen, die Zusammenarbeit mit Influencern oder Bloggern zur Steigerung der Markenbekanntheit, die Veröffentlichung von Pressemitteilungen oder die Pflege von Beziehungen zu lokalen Medien, um über neue Produkte oder Aktionen zu informieren.
Ähnliche Suchbegriffe für Public Relations:
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Exploring Public Relations and Management Communication
Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. "A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates." Carmel O'Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University"The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment to a contemporary course in public relations." Izzy Crawford, Academic Strategic Lead, Robert Gordon UniversityPearson, the world'slearningcompany.
Preis: 65.26 € | Versand*: 0 € -
Exploring Public Relations and Management Communication
Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Preis: 53.49 € | Versand*: 0 € -
Public Relations: Strategies and Tactics, Global Edition
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Preis: 47.07 € | Versand*: 0 € -
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Preis: 11.76 € | Versand*: 0 €
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Was ist der Unterschied zwischen Journalismus und Public Relations?
Journalismus bezieht sich auf die Berichterstattung über aktuelle Ereignisse und das Sammeln, Überprüfen und Veröffentlichen von Informationen für die Öffentlichkeit. Public Relations hingegen konzentriert sich auf die Förderung und den Schutz des Images und der Interessen einer Organisation oder eines Unternehmens durch gezielte Kommunikation mit der Öffentlichkeit. Während Journalismus darauf abzielt, objektive und unabhängige Informationen bereitzustellen, ist Public Relations eher darauf ausgerichtet, die Meinung der Öffentlichkeit zu beeinflussen und das Image einer Organisation zu verbessern.
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"Was sind die wichtigsten Strategien für erfolgreiche Public Relations?"
Die wichtigsten Strategien für erfolgreiche Public Relations sind eine klare Zielsetzung, eine gezielte Zielgruppenansprache und eine konsistente Kommunikation. Es ist entscheidend, Beziehungen zu relevanten Medien aufzubauen und aufrechtzuerhalten, um eine positive Berichterstattung zu gewährleisten. Zudem sollten Unternehmen transparent und authentisch kommunizieren, um Vertrauen bei den Stakeholdern aufzubauen.
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Was ist der Unterschied zwischen Sales Promotion und Public Relations?
Sales Promotion bezieht sich auf die kurzfristigen Marketingaktivitäten, die darauf abzielen, den Verkauf eines Produkts oder einer Dienstleistung zu fördern. Dies kann beispielsweise durch Rabatte, Gutscheine oder Gewinnspiele geschehen. Public Relations hingegen bezieht sich auf die langfristige strategische Kommunikation zwischen einem Unternehmen und der Öffentlichkeit, um das Image und den Ruf des Unternehmens zu verbessern und das Vertrauen der Kunden zu gewinnen. Dies kann durch Medienarbeit, Events oder Sponsorings erfolgen.
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Was ist der Unterschied zwischen Public Relations und Corporate Identity?
Public Relations bezieht sich auf die Kommunikation und das Management der Beziehungen eines Unternehmens mit der Öffentlichkeit, einschließlich der Medien, Kunden, Investoren und der breiteren Gemeinschaft. Corporate Identity hingegen bezieht sich auf das Image und den Ruf eines Unternehmens, einschließlich seines Namens, Logos, Designs und seiner Werte. Während Public Relations sich auf die Kommunikation nach außen konzentriert, konzentriert sich Corporate Identity auf die interne und externe Darstellung eines Unternehmens.
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